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April 24, 2023

15 Examples of the Use of Augmented Reality (AR) in E-Commerce

Posted on April 24, 2023 4 minutes 757 words
Table of contents

In this digital age, augmented reality (AR) has become a game-changer for the e-commerce industry. AR is revolutionizing the way customers shop by providing immersive, interactive, and personalized experiences. In this blog post, we will explore 15 innovative examples of AR in e-commerce, and take a closer look at some real-world applications of this transformative technology.

1. Virtual Try-Ons

Virtual try-on technology allows customers to try on clothes, glasses, makeup, and accessories virtually. This ensures a better fit and reduces return rates.

2. 3D Product Previews

AR enables customers to view products in 3D, rotate them, and zoom in for a closer look, resulting in more informed purchasing decisions.

3. In-Store Navigation

Brick-and-mortar stores are incorporating AR to help customers navigate through aisles and find desired products easily.

4. Customized Furniture Placement

AR apps allow users to visualize furniture in their homes, enabling them to make better decisions regarding size, color, and style.

5. Personalized Shopping Experience

AR can provide tailored product suggestions based on a customer’s preferences and past purchases, creating a unique and engaging shopping experience.

6. Gamification of Shopping

AR can create engaging games and interactive experiences, making shopping more fun and encouraging customer loyalty.

7. Virtual Showrooms

Brands create virtual showrooms using AR technology, offering customers a fully immersive and interactive shopping experience.

8. Remote Assistance

AR allows customer support teams to provide real-time guidance and troubleshooting, improving overall customer satisfaction.

9. Enhanced Marketing Campaigns

AR can elevate marketing campaigns by creating interactive ads that engage customers on a deeper level and offer a unique experience.

10. Social Media Integration

AR can be integrated into social media platforms, allowing customers to share their virtual try-ons and product experiences with friends and followers.

11. Location-based Offers

AR can provide customers with location-based offers and incentives, encouraging them to visit nearby stores and make purchases.

12. Interactive Product Labels

AR provides additional information on product labels, such as nutritional facts, usage instructions, and customer reviews.

13. Training and Onboarding

AR can be used for employee training and onboarding, making it easier for staff to learn new skills and adapt to new technologies.

14. Inventory Management

AR can assist retailers in inventory management by providing real-time information on stock levels and helping to streamline the restocking process.

15. Augmented Packaging

AR can enhance product packaging, providing interactive content and experiences that create a memorable unboxing experience.


Augmented reality has the potential to shape the future of the e-commerce industry by providing immersive, interactive, and personalized experiences for both businesses and customers. As more companies continue to embrace AR technology, we can expect even more innovative and exciting applications to emerge, transforming the way we shop and engage with brands.

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