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March 30, 2023

10 Important Augmented Reality (AR) Statistics You Should Know

Posted on March 30, 2023 3 minutes 566 words
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Augmented reality (AR) is rapidly transforming the way we interact with the world around us. By superimposing digital information onto our physical surroundings, AR is revolutionizing industries such as gaming, healthcare, education, and retail. As AR technology continues to advance, it’s essential to stay informed on the latest trends and statistics. In this blog post, we will delve into ten critical AR statistics that will help you understand the impact and potential of this cutting-edge technology.

  1. Global AR Market Size

    The global AR market is experiencing exponential growth. As of 2021, the market was valued at around $4.1 billion, and it’s expected to reach approximately $72.7 billion by 2024, with a compound annual growth rate (CAGR) of 46.6%.

  2. AR Device Adoption

    AR is becoming increasingly accessible due to widespread smartphone adoption and the emergence of dedicated AR devices. It is estimated that by 2024, nearly 75% of the global population will be using AR-enabled devices, including smartphones, tablets, and headsets.

  3. AR Usage in Various Industries

    Different industries are adopting AR technology at varying rates. Gaming leads the charge, accounting for 40% of AR usage, followed by healthcare (19%), education (14%), and retail (12%). The remaining 15% is distributed among other industries.

  1. AR in Gaming

    AR gaming has become increasingly popular, with titles like Pokémon Go and Harry Potter: Wizards Unite amassing millions of users worldwide. In 2021, AR gaming generated over $3 billion in revenue, and it is expected to reach $10 billion by 2024.

  2. AR in Retail

    AR is revolutionizing the retail industry, with 32% of retailers either currently using or planning to implement AR solutions. Applications include virtual try-ons, in-store navigation, and product visualization.

  3. AR in Healthcare

    The healthcare industry has embraced AR technology, with 22% of hospitals and clinics implementing AR solutions for medical training, patient care, and surgery. AR is expected to save the healthcare industry up to $5 billion annually by 2025.

  4. AR in Education

    Educational institutions are increasingly adopting AR technology, with 18% of schools and universities worldwide using AR to create immersive learning experiences. Experts predict that AR in education will experience a CAGR of 32% by 2028.

  5. AR User Demographics

    AR users span a broad demographic range, with the most significant user base aged between 16 and 34 years old. However, older age groups are also adopting the technology. Geographically, North America and Asia-Pacific are the largest AR markets, with Europe following closely behind.

  6. AR App Downloads and Revenue

    As of 2021, there have been over 3 billion AR app downloads across various platforms, with social media, gaming, and retail being the most popular categories. These apps have generated more than $8 billion in revenue, a figure expected to grow significantly in the coming years.

  7. Future of AR

    The future of AR is bright, with anticipated advancements in hardware, software, and user experience. Experts predict the emergence of new applications, such as remote collaboration and tourism, as well as increased adoption in previously untapped markets like construction and logistics.


These ten statistics highlight the growing impact and potential of augmented reality technology. Businesses and consumers alike should keep a close eye on AR developments to stay ahead of the curve and capitalize on the opportunities it presents. As AR continues to evolve and reshape our world, staying informed and engaged will be crucial to success.

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